Provo, UT (PRWEB) May 07, 2012
MoneyDesktop, a leader in PFM (personal financial management) and other innovative technologies that empower financial institutions to increase top-line revenue, announced today that it has finalized a partnership to integrate PFM (personal financial management) into the online banking of Member Driven Technologies (MDT), a Michigan-based, credit union-owned service organization (CUSO).
In response to client demand, MDT performed due diligence on the available PFM solutions in the space and chose MoneyDesktop as the best product for its growing roster of more than 50 credit union clients. PFM has become the newest in-demand feature for online banking, said Larry Nichols, MDTs CEO. We took one look at the MoneyDesktop platform and we knew they were the right solution at the right time. With their ability to integrate smoothly with all of our online banking options and their history with debt management, we felt strongly that they were the right partner for our clients.
The partnership will integrate MoneyDesktops award-winning PFM software into MDTs online banking and will enable its credit union clients to become the hub in each members financial life a central role that allows credit unions to increase key metrics like loan volume and profitability per member. Over a one-year time period, consumers who used PFM tools, offered as part of online banking, were four times more likely to have increased the number of bill payments and two times more likely to have increased both the number of accounts held at the financial institution and the number of transactions they made.1
“MDT understands that providing the right technology empowers clients to grow top-line revenue in ways that far surpass traditional marketing tactics,” says Dave Jaynes, President of MoneyDesktop. “We are excited about our partnership with MDT and confident that our integrated solutions will give MDT’s credit union clients a competitive advantage in securing greater wallet-share, acquiring new members and growing loan revenue.”
About MoneyDesktop
MoneyDesktop is a leader in innovative software technologies that drive the financial engagement between account holders and financial institutions and is redefining the way that people interact with their finances. Through its award-winning PFM, MoneyDesktop has established its place as a leader in PFM and has become the fastest-growing provider of its kind. By integrating directly into online banking, core, and payment platforms, MoneyDesktop positions banks, credit unions and payment providers as primary financial institutions and provides tools that dramatically impacts loan volume, user acquisition, and wallet-share. For more information, contact Nathan Gardner at 801.669.5534, email nate(dot)gardner(at)moneydesktop(dot)com or visit http://www.moneydesktop.com
About MDT
Member Driven Technologies, a Michigan-based credit union-owned service organization (CUSO) was started by a group of Michigan credit unions in early 2003 as The IT Group, LLC and then registered with the State of Michigan, doing business as Member Driven Technologies (MDT). Since that time, MDT has provided cost-effective, innovative IT solutions to credit unions throughout the United States. MDT has two offices in Warren and Southfield, MI, and currently serves credit unions in 22 states, servicing over 900,000 members, exceeding $ 7.6 billion in total assets. For more information, visit: http://www.mdtmi.com.
1. Javelin, Personal Finance Management 2011
